Gucci Bamboo

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“Confidence is what you wear that expresses how you feel, be your own kind of beautiful.”


This is the very first fragrance editorial I’ve done for one of my most admirable brands. We’ve been working on this concept for a while and I have been extremely eager, anxious, joyous and nervous to share with you guys. I’ve always aimed to produce quality and creative visuals for both – my clients (at my full-time job as an Art Director in the design industry), as well as this blog and who would have known that I get to work with these amazing brands by starting my own journey in Tsangtastic? Been very blessed to start a career of my own, do what I LOVE to do and be able to stay as a creative in art directing and styling outfits for all of you!

With much said, here it is, presenting to you all my latest collaboration for the Gucci Bamboo fragrance. I was the creative director, stylist and model, and Jerry was the magician behind the lens, capturing the spirit behind the idea.

Bamboo, the perfume that unleashes a scent with base notes of sandalwood, combined with heart notes of casabianca lily, orange blossom, and gentle ylang-ylang, creating a representation of a Gucci woman who’s strong, confident, savvy and feminine all in one. As I breathe in the scent for the first time, sweetness tingled, waited about 3 seconds, and I wanted to smell it again, it was a gorgeous craving. Then slowly came the floral, felt like I was surrounded by something so beautiful – this was how I came up with these visual ideas. Not only does the scent reveals the idea, but also the art-deco bottle. The unique diamond style glass expresses the various characteristics of a woman, and contrasted with a curvy bamboo cap to enhance her femininity. Experience the scent yourself by visiting Glam Asia.

Photography: Jerry Lai
Creative Director, Stylist, Model: Jenny Tsang
Photography Assistant: Jessica Law

Dress by Fame & Partners